The ultimate goal of digital upgrading of enterprises is to increase efficiency and revenue through data.
The integrity of the data determines the strength of the data-driven b2c email list capability; the smoothness of the system functions determines the effect of improving internal operating efficiency; the external user service experience determines the user's purchase intention and loyalty.
Improving efficiency and income through data is not a one-off thing, and enterprises need to have a clear landing path.
In the process of building the data operation system, you can go through: data aggregation and unification - data processing - data application.
The ultimate perfect solution: through a set of digital systems: (unified collection of business-side data collection + unified collection of user-operated data collection and summary) + (algorithm processing module + building digital marketing model) + (data operation business BI + data application precision operation) )
This complete path can not only support the use of various front-end business modules, but also realize the digital operation of the user's entire life cycle; it can not only aggregate and store data in a unified way, but also realize the boss's cockpit Kanban, and user portraits and layers, and finally pass the data. Feed back the business, realize data-driven b2c email list operations, and increase efficiency and revenue.
The ideal is very plump, and the landing is very skinny.
In the process of digital upgrade implementation, many enterprises will encounter a very real problem: the inability to promote the implementation.
Digital tools are available, but employees don’t. Employees know that tools can improve performance, but they don’t use them for one reason or another.
Marketing activities have been designed, and with the incentive system, everyone is full of passion; without the incentive policy, everyone will be back to normal; when this digital upgrade process that needs to be promoted is implemented in the enterprise, the digital growth department will be very tired.
1. How to solve the difficult problem of digital upgrading?
In the process of serving the digital operation of enterprises, we have found through high-level research and business research that all enterprises have personalized operational business scenarios in the process of digital upgrading .
For personalized scenarios, there are no standard software tools on the market that can be matched and supported. Enterprises can achieve 100% business matching by customizing development tools on the basis of digital operation systems. Starting b2c email list from such businesses, start the first step in digital upgrades .
What is an operational business scenario? How to find the operational business scenarios of this enterprise?
Operational business scenarios meet several characteristics:
It must be a scene where customers and front-line staff interact;
It is best to generate a transaction directly or have an auxiliary effect on the transaction;
Such scenarios provide users with a very good service experience, or provide users with value and solve problems;
To give a few examples:
1. When the association's customers are doing offline exhibitions, they need to let users sign up. The event registration function is an operational business scenario.
Some people may say that this can be achieved by using a microphone or an activity line; this falls into the misunderstanding of digital upgrading: the purpose of digital upgrading must be to solve the problem of data silos, and no longer artificially create data silos; it must be the use of systematic tools implement this function.
In addition, when designing functions, how to make functions more conducive to the effect of activities? It must be considered when designing the digital tool design.
For example, is it possible to design a function to automatically join the group after registration? Is it possible to design the function of registration invitation fission? Is it possible to tie employee engagement and performance together? Is it possible to automatically generate posters for users to share with friends and show off their participation? And whether some function points such as lottery can be designed in the meeting process to enhance the b2c email list activity of members after participating in the meeting.
When designing digital products, it is necessary to understand the user's scenarios and needs, and at the same time be good at using the ability of social marketing to improve conversions.
2. Health service customers, attract customers through expert resources
Customers have clear consulting needs, so paid consulting experts is an operational business scenario.
As long as the industry has expert resources, it can convert users as the first step through paid consultation.
For example, health experts in the health and wellness industry, appraisal experts in the luxury industry, training experts in the education industry, designer experts in home health, and cultural teachers such as flower art, tea art, Zen teachers, etc.; Content available for paid consultation.
In this scenario, through the payment process, members can gain value and obtain services, and for experts, they can obtain benefits; they can be naturally implemented when they are promoted