Customers want to switch seamlessly between online and offline channels. In addition local digital marketing strategies with which companies strengthen their physical locations are coming into focus. In our blog article we reveal the online marketing trends for. Trend Augmented Reality Virtual Reality and Artificial Intelligence indicate the direction in digital marketing in Florian Hogner founder and managing director at Overall More and more brands are using augmented reality for their apps digital channels and online campaigns. Customers are only too happy to try out these features and experience an extended customer journey. This can be done for example with the virtual fitting of glasses or the translation of menus via Google Lens.
Anyone who finds the most creative and intuitive application whatsapp mobile number list of new technologies in the coming year will set new standards and secure a long term competitive advantage. AR also sets standards for the hybrid customer experience. For example Douglas has developed an AI supported tool that analyzes the skin type of customers and suggests suitable products. Personalized customer experiences like these will become more common in the coming year changing the standards of digital marketing. However success depends on the actual benefit they bring.
Anyone who finds the most creative and intuitive application of new technologies in the coming year will set new standards and secure a long term competitive advantage. Florian Huebner FOUNDER AND MANAGING DIRECTOR AT UBERALL Metaverse AI and social media are among the new marketing strategies to get closer to customers online and offline. I have a practical example for this as well. Chipotle offers its customers the opportunity to roll a burrito in the digital world. In the next real branch they get a burrito. In the next year and beyond such experiences will become increasingly important. They are part of the long term change in digital marketing. This takes the hybrid customer experience to a whole new level.