Roadshows. What are they and why are they so important? Roadshows, in a nutshell, are the ultimate field event: just think of them as field events on steroids Special leads. The purpose of roadshows is to take your company’s message and brand—you guessed it—on the road. Roadshows are often done in sequence and occur in a handful of cities in an effort to Special leads increase brand awareness and product knowledge. Roadshows are a great way to spread the word in an in-person, interactive format and reach those you may not have been able to otherwise.
Typically, roadshows are half-day events that bring Special leads customers, prospects, and partners together for thought leadership, product demonstrations, and networking. Many companies do roadshows for a variety of reasons. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation. Click here for more information! Over Special leads three months, we travel across three continents to 11 cities in order to meet and engage with thousands of marketers, all hungry to learn how they can up-level Special leads their marketing strategies.
Roadshows can be crucial to your company’s bottom line for various Special leads other reasons, too. Let’s dive into the top four reasons now, and hopefully you’ll get inspired to bring your company on the road next summer! 1. They Give Your Sales Team What It Needs I’ve never met a sales account executive who would turn down the opportunity to get out in the field. This is Special leads their bread and butter. These events allow sales to move beyond the phone calls and email and actually create face-to-face relationships with potential customers. Conversations seem to flow in an environment when everyone has