Every marketer knows that it is essential to have Telemarketing List insight into the data and to be able to act on it quickly. In theory that is, because in the image above (introduction to the article) it can be seen that almost 2/3 of the marketers indicate that or their Telemarketing List department has insufficient in-house skills in the field of data and analytic matters. Also, 1/3 of the marketing managers indicate that they do not trust their own data, according to a blog from NIMA B2B. Screenshot of a chart showing '30% of marketers don't trust their own data. Source: Adverity. It is Telemarketing List therefore inevitable as a B2B marketer to invest in knowledge in the field of data-driven marketing.
The marketing tools are better integrated Recent Telemarketing List years have been dominated by strong growth in all kinds of marketing technology tools. There are now more than 9000 different tools available, of which more than 3600 European Telemarketing List solutions. 9000 marketing technology tools in a row. Source: Martechalliance (Click on the image for a larger copy.) In 2022 we will increasingly focus on the integration of the tools. Because only if Telemarketing List you integrate the tools you will get full insight into customer touchpoints, multi-touch attribution and the ROI on your marketing.
The tools that are often integrated first are Telemarketing List CRM systems, marketing automation and lead generation tools and platforms. Where one organization has opted for a best-of-breed solution (to have the best package for every component), the Telemarketing List other organization has chosen an all-in-one solution (an all-in-one package, such as Microsoft, Salesforce or HubSpot). Whatever your organization uses, some form of integration is Telemarketing List always needed. I described this development in detail in an earlier article on Frankwatching.