What is a brand Identity? Brand identity is the foundation upon which you build your brand management plan. You cannot venture into an expedition without the proper tools at hand. You make up your brand identity of all the visual elements that make your brand stand out. But alas, don’t get confused! Brand identity is not your logo and it’s not the image behind your brand. Oh no! Brand identity is what your customers and prospects, and even you, can see when it comes to all and every visual aspect that makes up your brand. your logo all the different variations of said logo your brand colors and the color palette in its entirety typefaces, fonts, and all typographic elements the style of your images and all your visual content graphical elements like icons brand style manual your visual identity on your website and your social media platforms Brand identity is the entire package.
It’s the shoes your brand wears, the way that it speaks, the Photo Restoration Service way it behaves, how its hair has been styled. Brand Identity Design Basics As you can tell, you make up your brand identity of how you design all the elements to create an overall look and feel. So what goes into creating and designing the ultimate brand identity? 1. Clearly Defined Purpose and Positioning Your brand purpose is exactly that, why does your brand exist? What ultimate purpose does it have? Brand positioning is what you’ll do to ensure your product sticks out in the minds of your consumers and ideal target customers. Basically, brand positioning is how you make your brand purpose actionable and feasible. 2. Detailed Market Research You wouldn’t take a product to market unless you’d done the research and you knew that it would sell well. The same goes for your brand and how it behaves in the market. You can really help your brand’s purpose and positioning if you back the strategic direction by research on potential customers and your industry market. 3. Personable Brand Personality Brand personality can be best described as how your brand would be if they were a person.
The brand personality should pull through in all places that your brand appears, from how your images on social media look to how your content on your website sounds. Really, how likable is your brand? 4. Designed Elements For Your Brand Ensure that all the touchpoints of your brand are well-designed, high-quality, and unique. Your logo should be memorable and easy to recognize. The typeface and font that you use across all platforms and in traditional marketing collateral should be true to the image you’re portraying for your brand. A cohesive color palette is really important to pulling all your brand designs together. An off-the-cuff good example is if you had a renewable energy company then you probably wouldn’t choose to go with bright red colors for your branding.