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sharminaktersss3435
Apr 10, 2022
In Welcome to the Forum
Finally, in the evening, emails related to gym, shopping, and other consumer promotions surged: 23% of all emails classified as "consumer promotions" were opened during this time period. It's worth noting that different studies suggest different timings for all of these factors. Both KISSmetrics and RedBase warn marketers not to lie on weekends: highest bounce rates, highest abuse complaints, and low open and click-through rates. But GetResponse finds different: Their study shows responses to emails spiked on two different days, Tuesday had the highest open rate and Friday had the industry mailing list click rate. Meanwhile, Experian recommends sending emails between 8pm and midnight on Sundays- Dead zone of the day, dead zone day of the week. who is right? So what exactly happened? One factor is that while individual metrics are the easiest to track, they are also the least meaningful. We don't care about opening or clicking. We care about openings becoming clicks becoming sales. Such joint metrics are difficult to track, and few partner companies do, contributing to seemingly contradictory results. We can also focus on different audiences.
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