The prettiest charts, but if you don't understand it, it doesn't do its job. A report must give great importance to the message b2c email list this must be supported by the data, but not the other way around. In addition, a good report should always be accompanied by recommendations made from the conclusions. Landing pages: what features should it meet? When is it advisable to test? Could you give us some examples (links or screenshots) of good and bad landings. Tim ash in his book "landing page optimization" establishes a series of rules that every landing b2c email list page should comply with, and these rules take into account each of the stages of the user's decision process. These rules are (according to the aida model): – attention stage : if the user can't find something easily, it doesn't exist. If you put emphasis on many things, they all lose importance any delay creates frustration – stage of interest : identify your user identify what your user is trying to achieve – desire stage : make the user feel appreciated make the user b2c email list feel safe understand that the user is in control – action stage : get out of the user's way make it easy for him to carry out his action do not put last minute surprises when carrying out your action as a b2c email list good example , i especially like the tenders.es home page as it has a design focused on the two types of audience the site is aimed at. When the user arrives at the site, he sees her profile perfectly identified and also how to b2c email list easily solve her needs. In addition, in the same home page, both profiles can see how many steps are made up of the service registration processes, that is, how much it will cost them to carry out this process. On the linkedin home page the opposite happens. It is intended only for unregistered users, since if you are registered, it is a bit difficult to find the link that takes you to the form to access your account. You can see 'sign in' in the top b2c email list bar and in a tiny space inside the registration form. Also, if you click, it takes you to another page, which is one more step for the user who is already registered. Launch tests, if you can, when you are going to introduce an important change, when you launch, for example, a new product, to analyze the funnels, and whenever the data says so. Imagine that i want to dedicate myself to web analytics, where should i start? And above all, what am i b2c email list going to find? (good and bad things that you will find throughout your career and a series of tips).