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Home page Articles Technology Ecommerce Content Marketing: Creating Content That Drives Sales Ecommerce Content Marketing: Creating Content That Drives Sales Posted: 2020-12-16 Do you sell products or services online? Want to increase your conversions and turn your website visitors into customers? If the answer to both of these questions is positive, a content marketing strategy specifically geared towards e-commerce would help. The main advantage of content marketing over paid advertising is that you create value for your website visitors. Distributing free and helpful content to your customers is great because you educate them and show you care. In fact, according to research from HubSpot, content marketing gets three times more leads than paid search advertising. But simply posting cool stuff and entertaining your customers won't increase your sales. Are your customers actually buying from you after reading your blog posts? Is your content marketing strategy designed to sell your products? In this company banner design article, we will focus on content marketing in the context of e-commerce. We'll help you turn your content marketing strategy into a powerful sales tool. A Content Marketing Strategy That Drives Sales - Where To Start? Define your buyer persona First, you need to know and understand your buyer persona issues and how you can solve them. If you've figured out your ideal buyer persona, you can personalize your content, make it relevant to your audience's needs, and turn them into a customer later. You can't connect and build a relationship with your customers if you don't know who your customers are. It's like buying a birthday present for your friends. If you don't know your friends - what are their tastes, needs, hobbies and interests, how do you expect to surprise them with a nice gift? If you need more information and help defining your buyer persona, check out this advanced guide to creating and using buyer personas to convert leads. Define your goals Always define your goals and how you can measure them. This way, you will track your performance and achieve your goals. Or if you don't realize them, find out why and change the part that isn't working for you. What goals should you set in the context of sales-boosting content marketing? For instance: Increase blog post sales Get more subscribers to your newsletters Increase the "Add to cart" if you are an online store or sign up for a free trial if you sell services For services - increased "upgrade your plan" Reduce shopping cart abandonment percentage This related article will give you some ideas on how to optimize your checkout process for conversions. Create content for the entire customer journey The customer journey is the next important point in your content marketing plan to increase sales. Usually people don't just wake up and buy things. ge would be helpful.