These days, you only need to browse social media for a few minutes to know that video is dominating the content sphere for brands. But if you're new to the video marketing game, getting started can seem daunting. Luckily for you, there's no need to start from scratch. Whether you're planning to start a YouTube channel or want to increase the organic reach of your brand's social feeds, the best way to start is to repurpose your existing content. Creating videos from your existing content is easier than you think. And it's a very effective way to increase your marketing reach. Why video is a must for all marketers.
Before we jump into repurposing different types of content, let's spend a minute talking about the treasure that is video marketing. Why is video so important for brands? Video increases engagement When it comes to employee data likes, comments, and shares, video content consistently outperforms images. We often see it with advertisements, but it is true in all areas. Even organic video posts outperform image posts in the likes department by up to 45.95%.Video increases engagement Breaking into video-only platforms like YouTube gives you access to audiences that may not be on other social sites.
Most social media platforms are seeing a sharp drop in users in the 40+ age bracket, but not YouTube. In America, 70% of people aged 46-55 and 67% of people over 55 use YouTube. The video is compelling and memorable72% of customers say they prefer to learn about a product or service through video. And it's no wonder why. On average, people remember 10% of a message when they read it in text, compared to 95% when they watch it in video. The bottom line: Video marketing is powerful. And it's high time it worked for you. You're already sitting on a goldmine of proven content.