A prospect sees the text ad, clicks on it, and downloads the white paper. Then, a Facebook audience consisting exclusively of people who Jordan Phone Number List have downloaded this whitepaper receives a hyper-specific Facebook ad that a) addresses the problem identified in the search ad that the prospect clicked on and b) offers a solution based on the given to this problem. Tom gets the ball out, Randy beats the cover, hit. How does this help me nurture prospects? By aligning your messaging across platforms, you recognize that channels don't have to Jordan Phone Number List exist independently of each other. If you're paying to advertise to your prospects, you should use Facebook and AdWords together. One nurture strategy, two platforms, more leads. It's likely that the people you reach on Facebook are, to some extent, the same people you reach on search. Don't just berate them with the same message. Solve their problems in a way that feels organic. #4: Make sure the Jordan Phone Number List tracking code(s) exist and trigger Feeding is awesome. It's fantastic. This is key to ensuring a steady stream of eager consumers. But if you don't track actions on your website, you're wasting your time. All the cool stuff we've talked about so far? Impossible. Unless Jordan Phone Number List you're using something like Google Tag Manager, your landing pages (or, for maximum effect, your entire site) should have the required tracking code. The code should also follow the right thing. Few events in the world of digital advertising are as heartbreaking as the moment you realize a seemingly amazing metric is simply insane by improper tracking. adwords facebook GA Jordan Phone Number List conversion tracking Let's take a quick look at how the tracking code differs in AdWords, Facebook, and Google Analytics. AdWords tracking code I suggest using GA to track your AdWords conversions, but the tags you Jordan Phone Number List can generate in AdWords work just fine. Here you just need to set the parameters for your conversion and then paste the code on your landing page.